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一个精明的商人要这样和客户谈价格并搞定生意

2024/2/8 16:29:26发布17次查看
一个精明的商人要这样和客户谈价格并搞定生意
很多外贸新手经常说客户老是抱怨价格高。客户一说价格高你就降价,但最后还是没有搞定客户和订单。
其实,客户讨价还价是可以理解的。但是,客户一要求降价,你就降价或者不知道如何应答,这说明你还是太菜鸟。
看看下面这段对话,仔细琢磨,学习一下这个销售员是如何即坚持了价格又搞定买家的。
这就要求你必须对你的产品非常懂行,说服客户到点子上。这就是功夫,希望对你有抛砖引玉的作用。
a: good morning. sir. can i help you?
早上好,先生,你想买点什么?
b: i hear chinese arts and crafts are famous for their excellent workmanship. i'd like to take some home.
我听说中国工艺品以其精湛的工艺闻名,我想买些带回家。
a: we have various kinds of articles, such as the tri-colored glazed pottery of the tang dynasty, embroidery, brocade, jade carvings, wood carvings, bamboo carvings, lacquer ware, braiding, etc.
我们有各种各样的工艺品,如唐三彩,刺绣,锦缎,玉雕,木雕,竹雕,漆器,编织品,等。
b:i want something typically chinese and easy to carry.
我想买些具有中国特色且便于携带的。
a:well, the tri-clored pottery is beautiful, but it's fragile, cloisonne is heavy and can be easily damanged. i suggest you buy some embroidery, it's easy to carry.
好的,唐三彩很美但是易碎,景泰蓝很重且容易损坏。我建议你买些刺绣,便于携带。
b: i'm interested in it. it looks delicate.
我对刺绣很感兴趣,看起来挺精美的。
a:here is a piece of suzhou embroidery.
这是件苏绣品。
b:let me see it. oh, a dog's playing with two balls, the dog is so cute, how much is it?
让我看看,哦,一狗戏双球,这狗太可爱了,多少钱?
a: 500 yuan.
500元
b: i'm afraid it's too expensive.
恐怕太贵了吧。
a: too expensive? feel the material, look at the pattern, aren't they excellent?
太贵了?你摸摸这个材料,看看这些图案,绝对的好。
b: excellent as they are. they can't be worth so much. this morning a peddler showed me a piece of suzhou embroidery. the pattern was great. he only asked for 300 yuan.
好是好,只是值不了那么多钱,今天上午有个小贩给我看了件苏绣,上面的图案挺精美的,他的要价也只有300元。
a:did you take it?
你买下了吗?
b:yeah. i took it for 250 yuan only, here it is.
是的,我只花了250元买下了,这就是。
a:they are quite different. yours is machine made. i mean it is mass-produced. it isn't worth that much. at most it can sell at 150 yuan. you were overcharged.
大不一样,你买的是件机器绣的,也就是批量生产的,值不了那么多钱,最多值150元.你买贵了。
b:really?
真的吗?
a:but look at all the embroidery i'm dealing in. they are all hand-made, both sides display the exactly same pattern. it's worth very penny i ask for.
看看我销售的这些刺绣,都是手工制的,两面的图案完全一样,完全值我说的价格。
b:how about 400 yuan.
400元, 怎么样?
a: 500 yuan is the lowest i can accept, i know some foreigners never bargain. so i've never over-priced my goods, you can compare mine with other sellers, then you'll find 500 yuan is quite reasonable for such an excellent item.
500元是最低价格了,我知道有些外国人从不讲价,所以我从不要高价,你可以与其他卖家比较,你会发现这么精美的货卖500元是合情合理的。
b:ok. i do love it. i'll take it, here is the money.
好吧,我真的很喜欢,买下了,给你钱。
a: thank you.
买下了。
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